Senior Product Designer
About me
I’m a Senior Product Designer with 13 years in graphic design,8 of them dedicated to product, working at the intersection of design systems, process optimization, and AI-driven design. I combine strong UX/UI expertise with a business-first mindset, ensuring every design decision delivers measurable impact and scales efficiently.
AI & Prompt Engineering
Strategic thinking
Data-driven design
System design & documentation
Collaboration
Visual clarity
User-centered problem solving
My Approach to Research
I believe good design starts with understanding the problem deeply.
Over the years I’ve applied a mix of qualitative and quantitative methods depending on the project. This approach ensures my work is always data-informed, user-centered, and aligned with business goals.
Workshops & co-creation
Facilitating alignment sessions to uncover pain points and prioritize solutions.
User feedback loops
Transforming reported issues and support tickets into insights that shaped design decisions.
Surveys & adoption tracking
Gathering measurable input to validate adoption of design systems and product features.
Personas & journey mapping
Documenting role-specific needs to ensure flows adapt to real contexts.
Prototyping & testing
Using iterative flows to validate assumptions before release.
Data-driven design
Defining and tracking KPIs (e.g. onboarding time, adoption rates, error reduction) and translating them into actionable insights to guide product decisions.
Senior Product Designer
About me
I’m a Senior Product Designer with 13 years in graphic design,8 of them dedicated to product, working at the intersection of design systems, process optimization, and AI-driven design. I combine strong UX/UI expertise with a business-first mindset, ensuring every design decision delivers measurable impact and scales efficiently.
AI & Prompt Engineering
Strategic thinking
Data-driven design
System design & documentation
Collaboration
Visual clarity
User-centered problem solving
My Approach to Research
I believe good design starts with understanding the problem deeply.
Over the years I’ve applied a mix of qualitative and quantitative methods depending on the project. This approach ensures my work is always data-informed, user-centered, and aligned with business goals.
Workshops & co-creation
Facilitating alignment sessions to uncover pain points and prioritize solutions.
User feedback loops
Transforming reported issues and support tickets into insights that shaped design decisions.
Surveys & adoption tracking
Gathering measurable input to validate adoption of design systems and product features.
Personas & journey mapping
Documenting role-specific needs to ensure flows adapt to real contexts.
Prototyping & testing
Using iterative flows to validate assumptions before release.
Data-driven design
Defining and tracking KPIs (e.g. onboarding time, adoption rates, error reduction) and translating them into actionable insights to guide product decisions.
Senior Product Designer
About me
I’m a Senior Product Designer with 13 years in graphic design,8 of them dedicated to product, working at the intersection of design systems, process optimization, and AI-driven design. I combine strong UX/UI expertise with a business-first mindset, ensuring every design decision delivers measurable impact and scales efficiently.
AI & Prompt Engineering
Strategic thinking
Data-driven design
System design & documentation
Collaboration
Visual clarity
User-centered problem solving
My Approach to Research
I believe good design starts with understanding the problem deeply.
Over the years I’ve applied a mix of qualitative and quantitative methods depending on the project. This approach ensures my work is always data-informed, user-centered, and aligned with business goals.
Workshops & co-creation
Facilitating alignment sessions to uncover pain points and prioritize solutions.
User feedback loops
Transforming reported issues and support tickets into insights that shaped design decisions.
Surveys & adoption tracking
Gathering measurable input to validate adoption of design systems and product features.
Personas & journey mapping
Documenting role-specific needs to ensure flows adapt to real contexts.
Prototyping & testing
Using iterative flows to validate assumptions before release.
Data-driven design
Defining and tracking KPIs (e.g. onboarding time, adoption rates, error reduction) and translating them into actionable insights to guide product decisions.